
However excited Westminster gets, a cut of 2.5 percentage points in VAT is only 2.12% off the general price level - a drop in the ocean. M&S needed 20% off to make s difference, Debenhams 25%. Some staples rise by more than that in a week.
And evidently this is a short term offer.
Then you read more leaks. The government plan to
postpone tax rises - for which it will grotesquely seek political credit.
They also plan to continue the
temporary relief for some poorer people adversely affected by Brown's tacky gesture of abolishing the 10p tax rate - but some will remain poorer. Previously government said it couldn't afford to right the injustice for them all. Of course affordability is out of the picture now; evidently the injustice is to remain.
This package won't change behaviour in our household. For many private sector earners the worry will be job security, which won't be allayed by barely visible temporary price cuts. State employees have less to fear.
So not so much a damp squib, more a non-event.
Ken Clarke and
Vince Cable put their fingers on more substantial challenges, including the behaviour of the banks. Brown and Darling poured money into the banks without understanding them. It's not just that they went overboard into capital markets they didn't understand. This was part of the change in their behaviour when they stopped being utilities and became strongly profit oriented.
Capital markets weren't the whole story. The banks turned their attention to their many personal and small business customers. Personal borrowers were often encouraged to take out banks' payment protection insurance (PPI), which was the dearest in the business. For instance, they charged the full premium up front, not month by month, and it was added to the amount of the loan, to generate more interest income for the banks as well.
Small business customers were weaned off overdrafts - more economical for the customer but harder for the banks to administer - and encouraged to take out loans instead. Banks knew that businesses with cash flow problems had few other places they could turn to. The customer was over a barrel and was made to pay for it in the interest of profit maximisation. Harsh fees became the order of the day, in one bank in particular. Another bank would announce out of the blue to a customer that their business was no longer wanted, for no good reason that the bank was able to explain.
Lending to small businesses was de-skilled, and the new less skilled officials were given increased numbers of customers to administer. Bank managers became profit driven, with targets to sell increased numbers of products, and customers complained that their lending officers lacked the experience to talk intelligently to them about their businesses.
It's clear from MPs' postbags that banks are tightening terms of credit for small businesses, claiming that times are tougher. In many cases those borrowings will be secured to an extent that there will be no real risk at all, just a slightly increased chance that the bank may have to realise its very adequate security.
In its usual naive way, government has tossed taxpayers' money at the banks, trusting them to deal leniently with small businesses in a difficult financial climate which they themselves and their international counterparts have caused.
But banks are accustomed to big profits. As the Competition Commission is happily stopping the banks from taking advantage of their privileged position as lenders to sell individuals PPI, so the banks have announced that they will consider increasing the costs of personal borrowing - in this difficult climate and with several of the banks effectively nationalised - in order to recoup profits on PPI which were partly illegitimate in the first place.
In the same way, banks seem to be looking to the largely captive small business market to recoup some of the losses they have suffered in the capital markets through their own ineptitude and greed. Government seems to have no idea how to tackle this.
The people Vince Cable wants to rope in to unblock the housing market are businessmen, not ex-bankers. But, in getting to grips with the terms banks offer to small businesses, it may be ex-bankers that government must turn to. Not the great banking lords who threw the dice and brought their banks down in the pursuit of ever greater profit, but coalface bankers who lent money week in and week out, who knew the banks when they were the utilities the government seeks to re-create, rather than the profit-chasers the banks have become in the past few years.
This could only be done by task forces on the ground, not by a couple of non-executive directors meeting occasionally in a distant boardroom. But does government have the courage for such intervention?